Whether you are an employee or volunteer for a nonprofit organization, it is vital that your solicitations for donations are gracious. The manner in which you ask for monetary donations can make a significant difference in how much you are able to collect, and can determine if frequent donors will want to continue giving to your organization. Learning how to properly ask for monetary donations will be of great benefit to you as a fundraiser, and to the overall success of your given cause.
Introduce yourself to the prospective donor and state your affiliation with your organization. If he seems busy, disinterested or otherwise occupied, don't continue the solicitation. Only continue if he is willing to listen to what you have to say.
Briefly clarify the scope and mission of your organization to the prospective donor. Not only will this reassure her of the legitimacy of your cause, but it will give you a chance to express your personal commitment to it as well.
Answer any and all questions the prospective donor has about your organization, including how his contributions will be used. Be prepared to respond thoroughly yet concisely, without sounding rehearsed. You can also offer informational brochures so he can contact the organization directly with any further questions.
If the prospective donor has declined, thank her for her time and wish her well. At the very least, this will leave in her mind a positive impression of your organization and its workers, and may inspire her to donate at a future time.
If someone is willing to donate money, thank him with a smile, no matter how much he is able to give. Patiently wait while he places the money into a provided envelope, box or other type of container. Have the donor give his contact information (if he is willing) so your organization can send him a personalized thank-you note.
- Giving donors small gifts like ribbons, candy and buttons is a great way to show your appreciation for their generosity. If the donor has made a large monetary donation, he may be able to claim it on his taxes. Make sure to clarify this with your particular organization or cause before communicating this with donors.
- Never guilt-trip and/or browbeat someone into giving a monetary donation. This technique is extremely rude, and will not benefit your organization in the long run.